Is it essential for MBA students to understand the market trends?

Is it essential for MBA students to understand the market trends?

If we go three decades back, the scenario of both domestic and international market has dynamically evolved and still changing continuously to make the customers happy and comfortable. Unlike earlier, the global market trends nowadays move around customer’s choice, expectations and preferences.

TThus the marketplace is designed in a way, where customers are given higher priority. In other words, the marketplace has become customer oriented global marketplace, which has created necessary for the marketers to remain vigilant about the competitors as well as the substitute products.


For instance, NOKIA completely ignored the changing trends of information technology. Where on one hand, Samsung and Apple worked seriously on smartphone technologies, Nokia Kept launching QWERTY keypad phones , which contributed a lot in lowering down its market and customers.


It is one of the strongest examples that focusses on the necessity of going with the latest trends. The MBA colleges in India make students study more such case studies and get the best out of it.